Studio
Behind-the-scenes, dev diaries, and lessons learned from our indie app development journey.
Burnout Hit Me 4 Months In: Here's What I Changed
I burned out 4 months into building Svift Studios. The warning signs I ignored, what broke, and the boundaries I set to recover.
The Tech Stack Behind Svift Studios (And Why I Keep It Boring)
SwiftUI, CloudKit, no backend servers, no fancy infrastructure. Why simplicity is a strategy for solo indie developers.
Marketing Convert With $0: What Actually Moved the Needle
An honest breakdown of free marketing channels for an indie iOS app. ASO, Reddit, Twitter, Product Hunt — what worked, what didn't.
Why I Mass-Deleted My First 3 App Ideas (And How to Know When to Quit)
I killed 3 app projects before Convert. Here's how I recognized sunk cost fallacy, when to quit, and the signs your idea isn't working.
My First Year as an Indie Dev: $2,847 and a Lot of Uncomfortable Lessons
A brutally honest breakdown of my first year revenue as a solo iOS developer. Month-by-month numbers, what worked, what flopped.